No. I specialise in NGO digital marketing, but I also work with purpose‑driven businesses and social enterprises that want to grow online responsibly and sustainably. For each project, I adjust the strategy to fit the organisation’s mission, size, and resources.

With NGOs, success isn’t sales; it can be donations, sign‑ups, volunteers, awareness, or even clicks. That’s why I design digital marketing for NGOs around clear, mission‑aligned goals and messaging that builds trust and conversions.

Yes. I've worked with NGOs that have very delicate budgets, so I focus on simple, high‑impact campaigns and clear priorities rather than trying to do everything at once. The goal is to make every dollar of your NGO's digital marketing budget work as hard as possible.

Both. Some clients bring me in for a one‑time project, such as setting up tracking, fixing their campaigns, or creating a content system, while others keep working with me month‑to‑month for ongoing optimisation and strategy. We decide what makes sense after the initial call.​

No. I prefer to work on clear scopes with transparent expectations rather than locking people into lengthy contracts. If the collaboration is working for both of us, we keep going; if not, you’re not stuck.

Absolutely. I’m happy to plug into an existing team to support paid media, NGO digital marketing strategy, or reporting, and I can document what I do so your team can take over time if you want.

It depends on your audience and goals, but I often start with a mix of Meta ads, search or display, and consistent social content. From there, we test what actually works for your NGO instead of assuming all channels are equal.

Do you work with NGOs outside my country?
Yes. I work remotely, so as long as we can communicate clearly about your audience, language, and goals, I can support NGOs and purpose‑driven organisations in different regions and time zones.

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First, we’d have a short call to talk through your goals, where you are right now, and what kind of support you’re looking for. After that, I put together a personalised proposal outlining the services I recommend for you at this stage and their cost, so everything is clear before we start. I don’t use pre-made packages, and I only suggest what I believe will genuinely help your organisation right now.