The Repeatable Meta Ads Campaign Checklist (From Idea to Scale in 60+ Steps)
There was a time when running Meta ads felt like I was guessing. No clear steps, no structure, just clicking around in Ads Manager and hoping something would work. That is precisely why this checklist exists, so that you do not make the same mistakes I made.
What exactly is inside this checklist?
The Meta Ads Campaign Checklist walks you step by step through every stage of a campaign: defining your goal and offer, researching audiences, fixing your funnel and tracking, building creatives and copy, setting up campaigns and ad sets, optimising based on data, and finally reviewing results so you know what to do next. Each checklist section has a short explanation, so you always know what to do and why it matters.
Will it work for my type of campaign?
Yes. The checklist is designed to work for awareness, traffic, leads, and sales campaigns, whether you’re promoting a product, a service, a local business, or a personal brand. Use it as a starting point, then adjust or add steps as you gain experience, so it becomes your own Meta ads playbook you can reuse for every future campaign.