About Me
My name is Ole Gemmer, and my passion lies in digital marketing.
My Story
I’m originally from Germany, but I grew up as a third‑culture adult, living in more than seven countries and seeing first‑hand how organisations and businesses operate in very different cultures. Moving so often meant constantly adapting to new languages, values, and ways of communicating, which now helps me understand how messages land with different audiences digitally. I work mainly in English because it has been the common language across most of my education, work, and international projects.
What started as curiosity about how brands and NGOs grow online turned into a real passion for digital marketing. I began by managing social media, growing Instagram and Facebook accounts organically, and saw how a clear, consistent online presence could support real‑world results. Over time, that hands‑on work grew into managing campaigns, creating content systems, and building structured strategies for both businesses and mission‑driven organisations.
Today, a big part of my work is supporting NGOs and purpose‑driven initiatives that want to create meaningful impact but lack the time or in‑house capacity to handle digital marketing alone. I focus on combining strategy, storytelling, and data so that every campaign feels human, aligned with your mission, and grounded in results, not just vanity metrics.
My Mission & Values
Values:
No jargon, no guesswork, just clear strategy, transparent reporting, and decisions grounded in data, so teams always understand what is happening and why.
Partnership, not just service:
Every collaboration is built on understanding the organisation's mission, constraints, and stakeholders. The goal is to act as an extension of the internal team, not just another vendor.
Long-term growth:
Quick wins matter, but everything is built with sustainability in mind: solid foundations, precise tracking, reliable messaging, and scalable systems that deliver value beyond a single campaign.
Respect for budgets:
Every cent of ad spend is treated with care, prioritising measurable ROI and cutting what does not perform. Recommendations are based on impact and efficiency, not upselling unnecessary services.
Continuous improvement:
Platforms and audiences change constantly. Campaigns are tested, analysed, and refined regularly to keep organisations ahead and ensure digital marketing efforts evolve with their needs.
Ole Gemmer's NGO FAQ's
Do you only work with NGOs?
No. I specialise in NGO digital marketing, but I also work with purpose‑driven businesses and social enterprises that want to grow online responsibly and sustainably. For each project, I adjust the strategy to fit the organisation’s mission, size, and resources.
What’s different about digital marketing for NGOs?
With NGOs, success isn’t sales; it can be donations, sign‑ups, volunteers, awareness, or even clicks. That’s why I design digital marketing for NGOs around clear, mission‑aligned goals and messaging that builds trust and conversions.
Can you help if we have a small budget?
Yes. I've worked with NGOs that have very delicate budgets, so I focus on simple, high‑impact campaigns and clear priorities rather than trying to do everything at once. The goal is to make every dollar of your NGO's digital marketing budget work as hard as possible.
Do you offer one‑off projects or only ongoing support?
Both. Some clients bring me in for a one‑time project, such as setting up tracking, fixing their campaigns, or creating a content system, while others keep working with me month‑to‑month for ongoing optimisation and strategy. We decide what makes sense after the initial call.
Do you require long‑term contracts?
No. I prefer to work on clear scopes with transparent expectations rather than locking people into lengthy contracts. If the collaboration is working for both of us, we keep going; if not, you’re not stuck.
Can you work with our in‑house marketing team?
Absolutely. I’m happy to plug into an existing team to support paid media, NGO digital marketing strategy, or reporting, and I can document what I do so your team can take over time if you want.
Which channels do you usually recommend for NGOs?
It depends on your audience and goals, but I often start with a mix of Meta ads, search or display, and consistent social content. From there, we test what actually works for your NGO instead of assuming all channels are equal.
Do you work with NGOs outside my country?
Yes. I work remotely, so as long as we can communicate clearly about your audience, language, and goals, I can support NGOs and purpose‑driven organisations in different regions and time zones.
How would we work together?
First, we’d have a short call to talk through your goals, where you are right now, and what kind of support you’re looking for. After that, I put together a personalised proposal outlining the services I recommend for you at this stage and their cost, so everything is clear before we start. I don’t use pre-made packages, and I only suggest what I believe will genuinely help your organisation right now.
Ready to scale your NGO digitally? Let’s work together.
Contact me and let us get you the results you have always dreamt of.